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Marketing Management
1.
“Marketing research is the key to the success of a company.” Discuss the above
statement, keeping in view an example of the recent past where application of
market research helped in formulating the right marketing strategy.
2.
Identify the advertising medium which is more effective in terms of cost and
reach in relation to other media available to the marketer. Illustrate your
responses with a specific advertising campaign.
3. As
the marketing chief of a highly progressive herbal skin care company, poised to
tap and penetrate the south Indian market, what kind of marketing organization
you like to evolve?
4. All
organization needs marketing”. Do you agree with this statement? If so, give reasons
in support of your answer along with relevant examples from business and
non-business sectors.
5.
Define the term marketing. Discuss the scope and appropriateness of marketing
function in satisfying human needs and wants. Given suitable examples.
6. Are
intermediaries and their functions necessary aspects of marketing channels?
Give reasons

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